Taken together, our Purpose and Values are the foundation for Blake’s unique culture. Throughout our history of over 25 years, our business has grown and
changed while these elements have endured, and will continue to be passed down to generations of Blake people to come.
Our Purpose unifies us in a common cause and growth strategy; to deliver more effective and efficient customer lifecycle management solutions that connect
businesses with their customers in meaningful ways each day. It inspires Blake people to make a positive contribution every day.
Our Values reflect the behaviours that shape the tone of how we work with each other, our clients and partners.
We will provide innovative contact centre services and technology solutions that deliver real value to clients through an effective mix of people, technology
and business intelligence. As a result, clients will reward us with leadership sales, profit and value creation, allowing our people and the communities in which
we live and work to prosper alongside us.
PRIDE is an acronym for the five core values of Blake, and stands for Passion, Respect,
Innovation, Dynamism and Excellence. It’s at the heart of everything we do. So our mission
to develop ever-evolving customer lifecycle management solutions without compromising
high standards is something that comes naturally to us. It’s the Blake way.