Why should brands advertise on Wi-Fi?
It’s the burning question that leaves both old and new school brands divided. Although there are various reasons both for and against advertising on Wi-Fi, one fact remains: Wi-Fi is simply everywhere; making it a perfect vehicle to drive awareness of your brand 24/7.
Accessible and always on
Take into account Facebook and Google’s success. They’ve already proven themselves as easily accessible and highly profitable digital advertising platforms. But how? For starters, they’ve become staples in the lives of modern day consumers. Most people seldom get through each day without using one or both! With much of our information being taken from platforms like these, the average person spends several hours consuming media each day. This offers brands and businesses the chance to drive awareness and engagement.
How does this help brands?
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