Purpose & Values

Taken together, our Purpose and Values are the foundation for Blake’s unique culture. Throughout our history of over 28 years, our business has grown and
changed while these elements have endured, and will continue to be passed down to generations of Blake people to come.

Our Purpose unifies us in a common cause and growth strategy; to deliver more effective and efficient customer lifecycle management solutions that connect
businesses with their customers in meaningful ways each day. It inspires Blake people to make a positive contribution every day.

Our Values reflect the behaviours that shape the tone of how we work with each other, our clients and partners.

Our Purpose

We will provide innovative contact centre services and technology solutions that deliver real value to clients through an effective mix of people, technology
and business intelligence. As a result, clients will reward us with leadership sales, profit and value creation, allowing our people and the communities in which
we live and work to prosper alongside us.

Our Values

PRIDE is an acronym for the five core values of Blake, and stands for Passion, Respect,
Innovation, Dynamism and Excellence. It’s at the heart of everything we do. So our mission
to develop ever-evolving customer lifecycle management solutions without compromising
high standards is something that comes naturally to us. It’s the Blake way.

  • We go the extra mile to satisfy our clients’ needs.
  • We are passionate about people; our colleagues, clients and partners.
  • We exude enthusiasm and excitement to deliver at high standards; whether it’s customer service or bespoke product solutions.
  • We find purpose in making a measurable impact in all that we do and delivering real value to our clients.
  • We lead by example, we act with integrity and respect.
  • We respect and value those we work with, and the contribution they make.
  • We respect the laws that govern our operations, ensuring that we are legally compliant at all times.
  • We are respectful of the different needs of our clients and recognise the importance of a tailor-made approach.
  • We build trust and foster transparency for long-term reliable partnerships with clients, employees and other stakeholders.
  • We challenge convention and reinvent the way businesses connect with customers to better serve our clients.
  • We leverage on a broad range of specialised competencies which seamlessly connect with each other for innovative solutions.
  • We are forward-thinking in our approach; often developing product solutions ahead of their time.
  • We are a learning organisation; constantly developing our competence to provide high quality products and services to our clients.
  • We are a pro-active company with a “can do” approach.
  • We are responsive to the ever-changing needs of our valued clients.
  • We are never satisfied with the status quo, and are dedicated in developing and presenting the most efficient and effective solutions.
  • We are flexible and adaptive in our methods and our offerings.
  • We strive to be the best in all areas of strategic importance to the Company.
  • We value the full satisfaction of our clients and are pledged in surpassing their expectations, as this is our quality standard.
  • We do not rest on our accomplishments, but rather build on them to be the best we can be and set new standards in our industry.
  • We believe excellence can be found beyond accolades and successes, it’s why we foster it within our company at all staff levels.